Los Benjains Con Auspiciadores!!

Vodka Hosts Album Release Party

ABSOLUT(R) VODKA joins one of the biggest Reggaeton producers, LUNY TUNES, at Santo Restaurant in Miami Beach on September 21, where Reggaetoneros will celebrate the album release of “MAS FLOW: LOS BENJAMINS”, a compilation album featuring the industry’s hottest artists.

ABSOLUT(R) VODKA applauds LUNY TUNES’ highly anticipated and ambitious project, “MAS FLOW: LOS BENJAMINS” and sets off the celebration at 7 p.m. with the latest “it” cocktails, including Absolut Obliga'o, Ruby Red Reggetonic, Mandrin Música, Citron Diamante, and Apeach Atrévete featuring five of ABSOLUT's evocative flavors.

LUNY TUNES, the producers who have taken the infectious beat of reggaeton worldwide, continue the tradition of excellence with new surprising hits that keep breaking the mold. “LOS BENJAMINS” features hit singles like “Royal Rumble” and “Noche de Entierro.” The latter of which is co-written by the acclaimed composer Wise. “Noche De Entiero”, featuring Daddy Yankee, Wisin Y Yandel, Hector ‘El Father’, Zion, and Tony Tun Tun, is breaking ground by combining the sounds of Vallenato and Reggaeton in the way “Mayor Que Yo” was unique by combining merengue and reggaeton.

“We are so excited about this project and we can’t wait to share it with our fans,” said LUNY of LUNY TUNES. “We know that the fans are going to be flowing with these tunes.”

“ABSOLUT(R) is excited to once again work with LUNY TUNES,” said Matt Aeppeli, Vice President of Marketing for ABSOLUT(R) VODKA. “As one of the finest music producers of our time, LUNY TUNES is an icon whose bold, reggaeton sound has transcended music genres and styles; their unrivalled talent blends absolutely with ABSOLUT(R)’s unique and artistic spirit.”

Wise also wrote the song titled “Lento” for Mexican pop group, RBD, included on the Los Benjamins album. Also participating in the project is: Don Omar, Daddy Yankee, Yo-Seph, Wisin y Yandel, Hector ‘El Father’, Tito “El Bambino”, El Roockie, Yomo, Franco “El Gorila”, Zion, Alexis y Fido, Tonny Tun Tun, Angel Doze, Magnate, Baby Rasta, Plan B, Arcangel y De La Ghetto, Angel & Khriz, Dalmata, Jean, Ñejo, and many more.

LUNY TUNES are the architects of the most significant crossover movement in Latin music in several decades. They are responsible for the famous electric rhythm of the biggest Reggaeton hits: Daddy Yankee's “Gasolina”, Wisin Y Yandel's “Rakata” and “Mayor Que Yo.”

The duo also executive produced Wisin Y Yandel's “Pal' mundo” album, which yielded 7 hit singles that landed at the top of the Latin Billboard charts. In 2006 they received several music awards: Premios Lo Nuestro, Latin Grammy, Latin Billboard and Premios Juventud, among others. The grand talent and success of the Luny Tunes has allowed them to cross borders by working with the most popular American acts including Black Eyed Peas, Lenny Kravitz, Paris Hilton, Fat Joe, Sean Paul, Bennie Man, R.Kelly, Janet Jackson as well as Latin superstar Ricky Martin.

“MAS FLOW: LOS BENJAMINS” has more than 700,000 copies in pre-orders and is expected to quickly surpass a million copies.

Machete Music is the first provider of reggaeton music in the United States. A division of Universal Music Group (UMG), a full service company, Machete Music is a label put in gear by a music company mainly dedicated to the music market that specialized in urban music, specifically reggaeton, hip-hop, rap, dance hall, and R&B. The parent company UMG, consist of various labels, Decca Record Company, Deutsche Grammophon, DreamWorks Records, Interscope Geffen A&M Records, The Island Def Jam Music Group, Lost Highway Records, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor, Universal Music Latino, Universal Motown Records Group, and Verve Music Group as well as a multitude of other labels purchased or distributed by its subsidiaries around the world. The Universal Music Group possesses the largest catalog of music in the industry, commercialized via its two divisions, Universal Music Enterprises (in the United States) and Strategic Marketing (outside the United States.). The Universal Music Group also includes eLabs, a new division of media and technology. The Universal Music Group is a unit of Vivendi Universal, a global media and communications company.

ABSOLUT(R) VODKA is a premium vodka and the third largest international spirits brand in the world. ABSOLUT continues to lead the flavored vodka segment with the first and third best selling brands, ABSOLUT CITRON(R) and ABSOLUT MANDRIN(R), respectively. Since the introduction of ABSOLUT PEPPAR(R) in 1986, its first flavored vodka, the ABSOLUT Family has continued to excite the category with flavors like ABSOLUT MANDARIN, ABSOLUT CITRON, ABSOLUT KURANT(R), ABSOLUT VANILIATM, ABSOLUT RASPBERRITM and ABSOLUT APEACH. To maintain premium quality all ABSOLUT VODKA is made using a continuous distillation process and created from all natural ingredients in Åhus, Sweden.

About The Absolut Spirits Company, Inc.
The Absolut Spirits Company, Inc., headquartered in New York, is a subsidiary of V&S Group and operates under the auspices of V&S Absolut Spirits in Stockholm, which produces and markets ABSOLUT(R) VODKA, ABSOLUT CUT(TM), Level(TM) Vodka, Cruzan(R) Rum, FRÏS(R) Vodka and Plymouth(TM) Gin. The Absolut Spirits Company, Inc. imports ABSOLUT(R) VODKA, Level(TM) Vodka, Cruzan(R) Rum, FRÏS(R) Vodka and Plymouth(TM) Gin in the US and distributes the brands through Future Brands LLC, a joint venture with Beam Global Spirits & Wine, In